Cape Town, South Africa, 8 February 2015 – Global Sports Brand PUMA rekindles its partnership with New York street wear stalwarts ALIFE, for a collection of apparel and footwear which comes in two parts – the first inspired by soccer and the second by the brand’s New York heritage. Hustling and designing from their shop on the Lower East Side, the ALIFE crew will tell you how sports have had a long-lasting influence on the way they live and create street wear. The latest PUMA x ALIFE collection is built upon this passion and knowledge.


.The first part takes inspiration from soccer, featuring the No.1 PUMA Archive logo and ALIFE’s 158 print – the player’s number representing the address of their shop at 158 Rivington Street. It includes the ALIFE soccer jersey tee (R899) with a double knit, wicking-finish and dry cell technology, providing a sportswear feel.

PUMA ALIFE Soccer Crew Sweat_570455_04 lo

ALIFE’s passion for their city is embodied in the second part of the collection, inspired by the “Welcome to Fear City” pamphlets of 1975. Items include the Olympic Track Savannah jacket (R2799) and pants (R2199), Olympic Logo tee (R599) and Olympic Running tee (R699), emblazoned with the pamphlet’s text and logo.


Footwear in the PUMA x ALIFE collection sees the bustling atmosphere of New York’s streets come to life in the Blaze of Glory x ALIFE (R1999), with a sprayed speckle Trinomic tooling design executed in neoprene and nubuck leather. The collection also extends to the classic R698 silhouette (R1999) in two different models – one constructed from soft suede, embroidery and nubuck leather, while the second is black on black.


PUMA x ALIFE can be found at PUMA SELECT stores in Bree Street, Cape Town and Braamfontein, Johannesburg, as well as Shelflife, X–Trend and Madaiza from 13 February 2016.



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